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One Year to a Successful Massage Therapy Practice (LWW In Touch Series) |  | Author: Laura Allen
Publisher: Lippincott Williams & Wilkins
Category: Book
List Price: $42.95
Buy New: $29.00
as of 3/10/2010 03:58 CST details
You Save: $13.95 (32%)
New (16) Used (9) from $28.56
Seller: oddesseyy
Rating:  5 reviews
Sales Rank: 70132
Media: Paperback
Edition: 1
Pages: 235
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 10.8 x 8.4 x 0.8
ISBN: 078177120X
Dewey Decimal Number: 615.822068
EAN: 9780781771207
ASIN: 078177120X
Publication Date: January 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Readers are encouraged to be pro-active in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.
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| Customer Reviews:
 Worthwhile!! February 1, 2010
Katrina Quinn (Nixa, Mo)
I recently purchased this book. I am excited. I cant wait to put it to use. I am not yet licensed, but I know this book will help me to develope a successful career. I recommend this book to anyone looking for some ideas to build their massage business. I will update my review as I put her ideas into practice.
 Great marketing book just for the bodywork profession February 1, 2010
Ruth M. Schopper-Hughes
I am an experienced massage therapist who has worked for someone else for over 20 years. I bought Laura's book and am using it as a guide to start my own practice. I find it very helpful so far. I really like the fact that it contains marketing ideas that do not involve money. It is important for someone like me starting all over again. The format is easy to follow. I skip chapters that do not pertain to me now, but that I can go back to as my client base grows. I love that this book is written by a professional massage therapist. I feel very optimistic that this book will aid me in reaching my personal goal of establishing a successful bodywork practice of my own.
Practical step-by-step instructions for business building December 2, 2009
Elizabeth Childers
1 out of 1 found this review helpful
As a new therapist I wasn't prepared for how difficult it would be to build a massage practice from scratch. My mother bought me a bunch of books to help me get going and I found this to be the most focused and practical business guide out of the books specifically for massage therapists. It has helped me grow my business from 6 clients a week to 25 in just 4 months. And all on a very low budget. Highly recommended.
Good Resource November 2, 2008
Jan K. Parks (Portage, Michigan)
2 out of 2 found this review helpful
Good book for a recent graduate from a massage theraphy program....
I've had a lot of experience but this gave me more:):)
A worthwhile purchase May 9, 2008
Mercedes Clemens (Maryland)
6 out of 6 found this review helpful
This book is definitely a worthwhile purchase for any massage therapist who is looking at expanding their marketing, whether they are just starting out or have an existing business they wish to grow. The author is an MT, so she speaks from experience and writes in an easy to understand style. My only criticism is that the book is already a tad dated -- the author recommends fax broadcasting as a marketing tool (very 1990s!) and does not delve enough into utilizing the internet as a marketing tool (it's there, just not in great detail; you will need another book to flesh that out). There are also a few downright silly ideas, but hey, they might just work for someone. They certainly enliven the book. That being said, there are lots of clever, low cost marketing ideas in this book and it is worth the purchase price.
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