It’s a sad but true fact that so many women over forty feel invisible.  An attractive, well dressed woman came up to me and told me that the thing she hated most about becoming older was that she felt invisible. She explained how, everywhere you look, you see woman in their twenties and thirties being presented as role models for beauty and style. Rarely do you see mature women in TV and print ads and some of the fashion magazines feature teenagers as models. There’s only one magazine devoted entirely to the mature woman – More Magazine.

 Just because we’re getting older doesn’t mean we have to become an invisible part of society. It doesn’t mean we have to let ourselves go, gain weight and start looking frumpy. My late aunt Josie, while in her eighties, looked like she just stepped off the cover of Vogue whenever she went out.

A woman can still look great as she ages if . . . she learns how to do it.

Many of the makeup techniques that work on a twenty or thirty year old are a disaster on the face of a forty five year old woman. Unfortunately, many older women have not yet learned this. As we age, one of the makeup secrets we need to know is that “Less is better.”

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