Building a thriving optometry practice requires you to find innovative ways of boosting patient satisfaction. You also need to continually identify practice management opportunities. Success in business is hinged on revenue growth. To grow your practice you need to provide excellent services, have efficient systems, and have a growing stream of patients coming in.
There are numerous things you can do to bolster the growth of your practice. For one, you need to find professional consultants. Here are key tips on how to grow your optometry practice:
Collaborate with Fellow Physicians
Some of the best patients you can have are those referred to you by your colleagues with whom you’ve cultivated mutual respect. To keep the stream of referrals going, you need to communicate effectively with all the physicians who pass on their patients to your practice. Always provide them with timely updates on their patients.
A clear and precise report on your examination can shine a light on the overall physical condition of their patent. They’ll consider that when deciding on where to refer their patients with eye issues.
Practice Holistically
Patients usually visit optometrists due to eye infections and allergies, or issues relating to their vision. But you shouldn’t restrict your treatment to their reason for coming; instead, your services should extend to the full scope of your accreditation.
Sure, you should address the concerns that brought them, but you should also check if there are other issues you can help them resolve. A routine appointment can turn into a pleasant experience thanks to you spending a few more minutes with the patient.
Collect Feedback
Self-awareness is an often undervalued ingredient for growth. Learn about your blind spot by allowing your patients to narrate their experiences with your practice.
A patient survey is a short and sweet way of quickly identifying problem areas. You get patients to provide feedback as they kill time in the waiting room and as they depart after the appointment. You should also consider emailing the survey to them or offering it on your site for unlimited access.
Expand Your Referral Program
Your patients can also be a great source of referrals. By offering excellent services and creating a referral reward system, you can guarantee that everyone wins. Consider offering discounts, store credit, free glasses, and other incentives for both the referred and the referring patient.
Bolster Your Web Presence
Having a basic website for your practice is not enough. And even if your site looks professional, you still need to optimize it so that it’s visible on search engines. So get professionals to do search engine optimization and manage your pay-per-click advertising if you can’t do it on your own. Also, accumulating positive reviews on platforms like Yelp, Google, and Facebook can add to your reputation and boost your search rankings.
Collaborate with Local Enterprises
Collaborate with local businesses with which you share commonalities. For instance, you can host free workshops with local stylists and makeup artists on how to match your eyewear with your personal style and how to apply makeup under glasses.
Participate in Community Affairs
You can create useful networks and get your name out there by being an active participant in your community — it can be giving career talks to kids, coaching little league, or any other activity that improves your community.
Collaborate with Professional Consultants
From the ever-shifting fees and codes to navigating the market place, running an optometry practice is challenging for new entrants and even for experienced practitioners. Optometry practice consultants can help you thrive amid confusion and complexity.
Consultants use their accumulated collective experience to help you chart a path for growth. Each of their strategies is built on a history of success. The techniques are adapted to each practice’s unique circumstances. So in what aspects will consultants help you?
· Office Efficiency
Consultants help you streamline everything, from the check-in system to the sales process of your glasses.
· Optical Strategies
With boards to pass and clinical skills to master, generating optical revenue is often not something optometrists dwell on while they’re in school. Managing optical revenue, however, is an essential aspect of running a successful practice and this is one of the areas in which consultants can help you shine. From pricing to merchandising, their experience and expertise can help you build a profitable practice.
· Billing & coding
Even if you think your system is efficient, there is always room for improvement. Billing and coding are never taught in school and it’s continually changing in complexity. By working with consultants, you can identify costly mistakes and the most efficient way of doing billing.
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