SAN LEANDRO, Calif., June 26, 2017 /PRNewswire/ — iHEAR Medical announces the launch of Eva™, the first hearing aid designed specifically to address hearing loss of women. Over 20 million women in the U.S., 150 million women globally, suffer from disabling hearing impairment of 40 decibels or more.
Eva will be available to order online on July 1, 2017. Orders will ship beginning July 15, 2017.
Gender gap in affordability widens
The skyrocketing cost of quality hearing aids has widened the gap in hearing health, with the affluent enjoying clinically effective hearing solutions while the majority, particularly retired women whose savings are considerably less than those of men, are left without a solution. Most women in the U.S. and elsewhere simply cannot afford programmable hearing aids available in traditional channels, which currently cost $5,000 or more for a pair. The consequences of untreated hearing loss can be devastating for both men and women, and include lower income, reduced access to healthcare and education, and higher incidence of depression and social isolation. Recent reports indicate hearing aid use for the hearing impaired can be a life changing experience.
Women live longer than men, but their earnings and life savings are generally lower. Studies have shown about a 50% difference in account balance between men and women, largely due to the difference in wages. “Introducing Eva as a low-cost solution for women with hearing loss is consistent with iHEAR’s mission to remove barriers for the millions currently denied access to quality hearing care,” stated Adnan Shennib, Founder & CEO of iHear Medical.
iHEAR is pioneering cloud-based hearing solutions to deliver high