Americans are Drinking a Daily Cup of Coffee at the Highest Level in Six Years: Survey

Americans are Drinking a Daily Cup of Coffee at the Highest Level in Six Years: Survey

Coffee consumption in America is at its highest levels in six years. The increasing numbers of cups drunk is coming not only from the gourmet cafe market, but also significant increases in how many people are sitting down with a cup at home. About two thirds of adult Americans drink coffee regularly. While consumption levels for competing beverages, from others with caffeine such as soda to options like juices, are starting to fall in the face of the war on sugar, coffee and tea, along with bottled water, are picking up market share.

American coffee habits were in sharp decline in the 1990s, at one point dropping below fifty percent. Clearly a number of coffee junkies have returned. Around the world different markets look to different segments for their primary source of their coffee. While in America many often turn to ready to drink coffee products, it’s extremely common for coffee drinkers to also have coffee they prepare at home. Four out of five coffee drinkers have a cup of coffee at home each day, compared to one in three that will have coffee purchased away from the home on a daily basis. And gourmet coffee is powering gains either in the home or restaurant and store markets; more than half of all coffee sold is gourmet.