How To Turn Your Fitness Journey Into A Lucrative Business

For someone who has already reached their fitness goals, what do you do next? Do you just waste your time trying to keep those gains to yourself, or would you instead share your experience with those who need it?

Hopefully, you opt for the latter because the fitness and nutrition industry is a lucrative one. According to the US Department of Health and Human Services, less than 5% of adults in America alone participate in at least 30 minutes of physical activity while diets are now mostly made out of solid fat and added sugar.

But the good news is that more and more people are starting to take their health more seriously. People are getting more involved in group fitness activities and people are getting more interested in healthier alternatives to their favorite foods.

As a fitness enthusiast, you need to start thinking about what you will do with all the knowledge and training you have to help people achieve the same success as you. Here are a few suggestions on turning your personal fitness journey into a lucrative business.


1.   Write a book about it.

If you have a day job and still need to keep yourself fit, perhaps the best thing you could do is squeeze in a couple of hours to write a book about your fitness journey. The book will document everything you did from start to finish. It will also contain anecdotes of how you motivated yourself to go on when you felt like you couldn’t.

With a great publisher and an excellent story, publishing your own book is still a pretty profitable business, primarily if you sell digital copies and audiobooks.


2.   Document your journey by sharing it online.

If writing is not for you, it will be easier to create a YouTube channel about your fitness journey. This is perfect if you’re just starting out so that you can capture your real-time progress. But if you’ve already finished, you can still upload your exercise videos and how you go about your day while keeping your fitness goals a priority.

You will need to learn a few skills to get your channel up and running, though. Camera and editing skills are a must. Plus, you will also need to devise an effective marketing campaign so that your channel will gain traction online.

With that being said, earning through a video channel can take months or even years to pay off. You just have to continue doing it for a while. Once it pays off, trust me, you will never look back.


3.   Offer classes.

If you’ve been at it for a long time and you’re pretty confident with your skills, there is no harm in trying to offer classes to others. This is especially true for those who’ve also taken certifications in specific fields.

For example, if you’ve been a yogi for quite a while and have earned the right to be called an instructor, you can start offering classes to other people.

But please remember that hands-on teaching is necessary for this endeavor, which means you need to be protected for any eventuality to give you and your client peace of mind whenever you book a session.


4.   Offer customized meal plans.

If you aren’t that confident with your coaching skills, maybe you’re better with nutrition. As someone who has reached his or her personal fitness goals, I am assuming you know the importance of a personalized diet in fitness.

The concept of a balanced diet is a bit overrated, and it actually depends on the needs and the goals of the person eating (or even drinking) the food. So why not help busy dwellers out in creating healthy meal plans that are perfect for their needs? By helping your potential clients with their meals, they’re less likely to turn to the temptations of fast-food.


There is nothing wrong with trying to earn while doing the things you love for as long as you do so with integrity. Plus, the excitement you’ll get once you learn that your students, followers, or clients are also able to reach their fitness goals because of your help is simply irreplaceable.



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Written by HealthStatus Crew
Medical Writer & Editor

HealthStatus teams with authors from organizations to share interesting ideas, products and new health information to our readers.

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