Counting the Cost – Article

Luke 14:28 says, “Suppose one of you wants to build a tower.   Will he not first sit down and count the cost to see if he has enough money to complete it?”

Now in this passage Jesus is telling His disciples that there is a cost in following Him.   And that those who genuinely want to follow Him need to understand exactly what it is going to cost them to do so.   There is going to be some pain and sacrifice involved.

Now any of us in business or in the marketplace understand the importance of planning.   In business we do all sorts of planning.   It’s critical before we set out to accomplish something in the marketplace that we have a clear understanding of not only what it is that we desire to do but how we’re going to get there and how much it’s going to cost us to do it.

For example, let’s say that you’re in sales and you desire to open a new territory and expand your customer base.   Well have you taken serious inventory of just how long it’s going to take you to reasonably penetrate the new market?   Do you have any idea how much it will cost you in terms of time, travel, and finances?   Let alone the emotional toll of cold calling.

Now we must consider all the costs: mental, physical, emotional, and financial whenever we’re setting out to do something new.


Well, how about you?  

What’s the next thing that you’re hoping to accomplish?  

What’s it going to cost you?


Well I suggest that you sit down and take a serious assessment to determine if you have all the needed resources to get the job done.

Now if you’ll do this, you’ll be applying the [email protected].


Application Questions:

  • 1What is most helpful or impactful from this message to you?
  • 2What “cost” have you encountered in following Jesus at work?
  • 3What project are you looking toward in your job? What is the cost? Do you have the resources to do it?
  • 4How can you work to apply this principle at this time?

Ray is the Co-Founder of Truth At Work. Prior to this role, he served as CEO until January 2016. In his role of Co-Founder, Ray is responsible for building high level strategic relationships on behalf of Truth At Work, facilitates several Round Table Groups, helps establish new markets, develops new curriculum, as well as serving as host of Truth At Work’s “Bottom Line Faith” podcast series. Additionally, Ray is in the process of writing two new books that will be released in the coming months. Ray is also a highly sought after speaker at churches and retreats across America, where for years he has challenged followers of Christ to integrate their faith in and through the marketplace on a daily basis. He is also part of the speaking faculty for Orlando, Florida based “Man In the Mirror” ministry where he conducts seminars and retreats across the country.

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